Oklahoma Aquarium

PRSA Silver link Award-Winning campaign and visual design for the Oklahoma Aquarium, strengthening brand cohesion through high-impact creative that elevated audience engagement and reinforced a trusted destination identity.

From 2021-2025 my efforts produced:

• 23% increase in memberships

• 42.5% increase in e-ticket sales

• 20% increase in paid admission

• 66% YoY increase in email-driven revenue from 2024 to 2025

• $500,000+ in attributable annual email revenue

• Growth of email list from 2,000 to 116,000+ subscribers

• SMS list growth from zero to 18,000+

• Lifecycle automation built from scratch

• Improved conversion rate on ticketing pages & reduced bounce rates