Plank & Mill

For Plank & Mill, I led strategic email marketing design and campaign development focused on driving direct-to-consumer revenue growth. The work combined elevated visual storytelling with data-driven segmentation, lifecycle automation, and conversion optimization.

From promotional campaigns to structured email flows, each asset was designed to align brand aesthetics with measurable performance. Through cohesive creative and intentional optimization, the email program generated more than $300,000 in attributable revenue, demonstrating the power of pairing strong visual identity with disciplined marketing strategy.